//Tag: Making Of
HOT TOYS X IRON MAN CollARTible EXPO
April 12, 2010
Worked together with Hot Toys, this is a promotional project of the new upcoming movie Iron Man 2.
Continual tests of nuclear weapons, endless human’s environmental pollution…at this point, even a hero can do nothing to help.
The disburdened weight will finally be beared by all of us.
KARY MV MAKING OF
September 26, 2009
Overtime working sometimes may not be that overtiring. Especially when you’re watching and joining a group of people who rock with their passion between the tick and tock.
RUBBERBAND MUSIC VIDEO – APOLLO
July 10, 2009
RubberBand and the MV production crew during the making of APOLLO MV.
Being a musician actually involves a design-oriented mind, or at least, an ardent and attentive attitude in pursuing the best presentation for the melodic content. As a music group, RubberBand shows us these qualities during the MV production. They did a good job to demonstrate that a band is not only for rocking the instruments. As a close friend, we enjoyed the moment exchanging ideas and working with them.
One of the highlight in this project is the signature wooden box appeared in the MV. This creative will continue as a symbolic element of the band in the future, while this time being a mobile music box in APOLLO MV, later in the next EP, people are likely to watch its blastoff.
FEEL THE HEAT BURNINGHONG KONG JOCKEY CLUB SUMMER CAMPAIGN
July 4, 2009
Launched by Hong Kong Jockey Club, Some Like It Hot is a summer campaign which intends to drive the attendances at Happy Valley Racecourse and promote its entertaining aspect to the general public. In recent years, HKJC has been putting more emphasis on reinforcing its regular annual events at the racecourse, establishing a bilingual playground for club-loving party animals as well as the LKF crowd to enrich the brand’s image, further changing the perception of general public about the racecourse.
The making-of was fun as always, and the final artwork was as vivid as a beach party awaiting at the fresh beginning of summer, well-matching with the significant attraction of the campaign, which is the passion for summer and partying among fun-loving people, in one word, Hot!
RACE AND THE CITY 2009 CAMPAIGN FOR HONG KONG JOCKEY CLUB
February 15, 2009
Another HKJC ladies-oriented year event for 2009, Race and the City, once again reveals its earnestness in connecting horse racing and the trendies of city.
Featured with various beauty services and contests, female participators are encouraged to dress up and take the event as an outdoor party night. The brand image is further reinforced among the fun-seeking white collars and not limited to the race bettors.
With an inspiration came from Sex & the City, we invited four talents who look just like Carrie, Charlotte, Samantha and Miranda to come for shooting. Along with a professional styling, the final artwork was a hugh success and looked so much like the poster of the movie!
FUN FAIR 2008 CAMPAIGN FOR HONG KONG JOCKEY CLUB
January 23, 2009
Last winter, over 50% of the world was trapped in the economic nightmare, most of the time people found themselves turning into even more dead-ends. HKers as well, they almost threw away a word in their dictionaries: fun.
Seeing this, HKJC planned to hold an event with the theme “$1 for a chicken” at Shatin Racecourse to cheer up the mass. In supporting the event, we invited celebrities like Angelababy, Takuya, Marie and etc to shoot for the prints, and coordinated them to take photos with the audience on the day of the event. Comers were crazed!
Besides, we had a special video shooting Scotoma featuring Angelababy.
MUSIC VIDEO FOR LOCAL ARTIST – THERSEA FU
January 20, 2009
Love is so beautifully wrapped that we almost forget its nature as a rose. The art direction for Theresa Fu’s MV is as well in a “flawless” setting: Angelic yet pale fairyland in white, reflecting the obscure of love; the floral Theresa, also revealing the girl being a beautiful dreamer, who is swallowed up by the flower and become one as well.
