July 23, 2010
The ray of light from the moon glows on the earth and shines the beautiful smile on everybody. It is important to show your love and care to the beloved ones in the coming Mid Autumn Festival.
It is the third time WDSG work with Godiva. It means more than reunion for both of us. A long lasting collaboration is not easy at all, glad that both parties are willing to understand and appreciate.
The smell of the blooming lotus is all around, love is all around.
July 2, 2010
We are so glad to work with GODIVA again for this romantic day, Chinese Valentine’s Day.
The love story is about a couple being separated and could only meet once a year. Love holds people without touch and chains. It grasps your heart with meltingly sweetness. Dear Weaving Maid, let’s present a box of GODIVA chocolate to Cowherd on the big day. Perhaps it may help to ease the pain of missing for a while.
Revolution buried in art, this is what we always believe and try to achieve. During the process, we tried various approaches and we particularly like this top-shot visual. Let’s see.
November 2, 2009
It is our 1st time to help Hong Kong Jockey Club promote its accommodation facilities situated in Beijing and spreading travel passion to its noble members. As the regal clubhouse has been sending its members warm greetings, we assist in achieving a communicative visual plus copy to highlight its attractions, further drawing people to the clubhouse and assuring them of a unique and satisfying stay in the capital.
August 5, 2009
A full advertising package for Business professionals’ goodies.
Besides applying our Key visual on print ads and wrapper for magazines, outdoor billboard and coffee jacket, we also set up an online program in convenience for public access and sent out exclusive invitations with passwords for VIPs’ access. Customers nowadays are likely to struggle between Windows / Mac as both have respective fascinations. Noticing this, we paid careful attention in choosing the best angle for product shooting, emphasizing its thinness, to make it as competitive as macbook air.
July 4, 2009
Launched by Hong Kong Jockey Club,
Some Like It Hot is a summer campaign which intends to drive the attendances at Happy Valley Racecourse and promote its entertaining aspect to the general public. In recent years, HKJC has been putting more emphasis on reinforcing its regular annual events at the racecourse, establishing a bilingual playground for club-loving party animals as well as the LKF crowd to enrich the brand’s image, further changing the perception of general public about the racecourse.
The making-of was fun as always, and the final artwork was as vivid as a beach party awaiting at the fresh beginning of summer, well-matching with the significant attraction of the campaign, which is the passion for summer and partying among fun-loving people, in one word,
Hot!
